OUR MISSION

Our brand celebrates everyone’s inherent beauty and believe you are uniquely and wonderfully made by God. We are unapologetic in our pursuit of creating exceptional products and a brighter beauty industry. Our focus will always be on your experience, innovation, and community.

Elevating beauty means challenging the toxic paradigm of the beauty industry. Elevate is beauty for the outspoken and ones who won’t compromise their beliefs.

2013

2012

WHERE IT ALL STARTED

Graduated college & ditched my plans for law school to pursue my dream of working in the beauty industry

Had my first Youtube video go viral with over 1 Million views

Learned you could make a living on Youtube, so dedicated all of my time, outside my part-time cosmetic counter job, to creating content

Got my first sponsorship with a beauty brand and SOON AFTER, QUIT MY PART TIME JOB TO DO YOUTUBE FULL TIME


Took ALL THE money that I had & got my first apartment. I had one room to sleep and A DEN to film/edit in. My first beauty room!

20

14

Started working with beauty brands all over the world.

Rented my first house, because I needed more room to expand my business. It was a huge leap of faith, but I knew God would provide.

Struggled with confidence & heartbreak. I began SEEKING God on a deeper level.

Got my heart broken and started posting more inner beauty content. This is when I really began connecting on a deeper level with my online community

MY SOCIAL MEDIA PRESENCE CONTINUED TO GROW & I WAS ABLE TO WORK WITH BRANDS I GREW UP USING.

YEAR: 2015

2020

'16

2018

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DATE

03 / 2020

SEAT

13B

CABIN

FIRST CLASS

FLIGHT

10012

GATE

B

DON'T FORGET TO USE YOUR VOICE

God dropped the name “Elevate Beauty” on my spirit

ELEVATE BEAUTY

2022 DEBUT

LAX

BNA

2017

BEGAN TRAVELING AROUND the world witH brands celebrating their newesT launches

2019    2019    2019    2019    2019    2019    2019        

2019    2019    2019    2019    2019    2019    2019    

God prompted me to leave LA, so we began planning OUR NEXT MOVE

Started WORKING ON products in the lab. CREATING & Testing formulas THAT I FELT HAD BEEN MISSING IN THE INDUSTRY

Moved to Nashville with my husband a week before lockdown. Crazy timing!

ELEVATE'S LOGO & BRANDING CAME TO LIFE

Started healing from the spiritual warfare and hurt from LA. I began connecting with nature & the Lord.

Found my voice for truth & Jesus and received massive criticism for going against the mainstream narrative.

Approved and received OUR FIRST PRODUCT LAUNCH, Matte Lip Edit + a few other final products! From concept to conception.

Got “cancelled” by one of the industry’s biggest beauty retailers for my beliefs. My story went viral and I began speaking on news & media platforms sharing how wrong cancel culture is and how it’s suppressing our freedom of speech & individuality.

Elevate got pushed back due to cancel culture & my job being affected, as the beauty industry did not tolerate any voice that did not sound like the mainstream media/Hollywood.

Started my Podcast Liberty Before Lipstick as a place to bring truth and light into dark, unprecedented times.

Launched our first product, MATTE Lip Edit! Lipstick was the first product I ever fell in love with and I always have to mix several to get the shade I want. I knew I wouldn’t launch my own, unless it was the best formula I had ever tried!

Had our first product and model photoshoot, featuring all subscribers/followers as the models. It was a surreal moment!

IN GOD'S PERFECT TIMING, Elevate was back on track! He placed people around me to BUILD THE PERFECT TEAM AND FINALLY LAUNCH!

Decided to make my dream of moving to LA a reality. I packed my bags & moved across the country from Tennessee to California with my dog Molly

Started going to beauty events & networking to research having my own beauty brand one day

YEAR: 2021

2022    2022    2022    2022    2022    2022    

2022    2022    2022    2022    2022    2022