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Called To Boldness
Called To Boldness
Called To Boldness
Called To Boldness
Called To Boldness
Called To Boldness
Called To Boldness

Called To Boldness

$24.00
  • Velvety and Weightless
  • Long-Wearing and Transfer Proof
  • Buildable Bold Colors
  • Comfortable

Chocolate Mocha Matte

Tired of super drying liquid lipsticks? Us too.

After being let down by too many drying, uncomfortable liquid lipsticks, we decided to change the game with our MATTE Lip Edit. Our formula is velvety, pigmented, transfer-proof, and weightless. The custom doe-foot applicator provides precise application. You shouldn't have to pick between performance or comfort. One coat and you'll understand.

Pairs well with

Apply an even layer for full coverage or blot on for a softer finish. They will appear different colors wet vs dry, so let it settle into its true shade and richness to enjoy a weightless lipstick that won't budge.

Tip: Hydrate with a lip balm while doing the rest of your makeup, then wipe off the excess before applying our liquid lipstick. This will give an even smoother finish.

Other ways to wear: Pair with our SCULPT lip liner for a more contoured look or top with our GLOSS to switch up the finish.

Removal: We recommend an oil based remover or cleansing balm. Our love for pasta has shown us that oily foods may break down the lipstick quicker.

Isosdodecane, Synthetic Beeswax, VP/Hexadecene Copolymer, Octyldodecanol, Disteardimonium Hectorite, Propylene Carbonate, Mica (ethically sourced), Fragrance, Tocopheryl Acetate, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol

MAY CONTAIN: +/- Titanium Dioxide (CI 77891), Blue 1 (CI 42090), Red 6 (CI 15850), Red 7 (CI 15850), EcoCert Iron Oxides (CI 77489, CI 77491, CI 77492, CI 77499) 

Caution: Keep out of reach of children. In case of irritation, discontinue use. For external use only. Do not ingest.

Our liquid lipstick celebrates the Beauty of Your Voice, which is why we placed Esther 4:14 on the inside of the box. It is a reminder that you were created for such a time as this! May you be encouraged to speak truth in love & boldness, even if you’re the only one standing.

Shipping:

Please allow 24-48 business hours, Mon-Fri, for us to process your order and to receive your shipping notification. Most customers will receive their order within 3-5 business days from date of shipment. Rates may vary depending on carrier. Please check each carrier's respective insurance rates, as we offer a variety at checkout. Any shipment comes with a risk of loss and responsibility of delivery is passed to the carrier once it leaves our warehouse. 

Returns & Exchanges:

Due to the sensitive & hygienic nature of beauty products, all sales are final and we do not currently offer returns or exchanges. Our team is happy to help with any questions or concerns by contacting hello@elevatebeautyusa.com before purchasing.

Cruelty-free, Vegan, and Made in the USA

Cosmetics should be thoughtfully created. We are Cruelty-Free, Vegan, Paraben-Free, Sulfate-Free, Phthalates-free, Made in the USA, and Non-comedogenic.

Our Matte formula is velvety, long-wearing, and packs a punch. It glides on weightlessly, dries down transfer-proof, and delivers lasting, rich color.

Our creamy coconut scent will transport you to somewhere with salty air. We use both naturally extracted scents and less than 1% of synthetic fragrance.

Beauty That Speaks Life

A moment of beauty, a moment of truth. Every box carries a unique scripture to remind you of your inherent worth.


Our liquid lipstick celebrates the Beauty of Your Voice, which is why weplaced Esther 4:14 on the inside of the box. It is a reminder thatyou were created for such a time as this! May you be encouraged to speak truth in love & boldness, even if you’re the only one standing.

  • 5 stars: 16 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
K
K.
K.M.

I’ve been searching for a LONG time for lipsticks that don’t dry out my lips and are -actually- transfer proof. This is a beautiful fall color and it smells amazing, but an not overpowering smell. Can’t wait to buy more colors! :) I can’t wait to toss my other dark red lipsticks! Conservative women really know how to make good lipsticks! 🇺🇸

D
D.P.
Hands down best liquid lipstick

This is the best liquid lipstick I've ever tried, and I'm not just saying that because I love this company. I chose to purchase called to boldness and hooo baby is this a winner. Beautiful, fierce wine red. First of all the packaging, I think we can all agree it is stunning. I love the applicator and the delicate coconut scent is so good and only noticeable when applying. It applies super evenly for a bold dark color and lasted for hours, despite my textured lips it did not crack when I smiled like almost every other brand I've tried. The real kicker for me was when I went to remove it, no staining whatsoever which is almost unheard of in my experience with dark lipsticks ! Removed SUPER cleanly and I feel confident wearing this anywhere knowing I can touch it up OR just completely take it off without a mess. I usually avoid wearing lipsticks because I feel they are high maintenance . I also appreciate that this formula is on the clean side, cruelty free, and made in the good ol' USA. I'm so happy to support this brand and finally have a makeup product I'm proud to tell people about and wear. Can't wait for it to expand the line so I can replace my other makeup products 😂🇺🇲

We are so thrilled to hear your experience with our MATTE Lip Edit! It looks beautiful on you. Thanks for supporting us and we can't wait to replace your current makeup with our future products! - Elevate Social Team

L
Lia
Love it

Perfect universal bold color. Doesn't dry out your lips like some matte lipsticks. Definitely a beautiful and comfortable wear!

K
Karla

Amazing color and quality!

L
Lavita

Beautiful

R
Ruth

I love to outline my lips with this and blend a lighter color

B
Brittany H.
WOW.

I never wear lipstick, but I decided give this color a shot. To say I feel beautiful is an understatement! It’s hard for me to find lipsticks that truly are worth the money, but is was 100% worth every penny. Can’t wait to order the gloss soon! If you’re thinking about buying one of these products, go for it. Elevate Beauty is the real deal.

A
ALEXANDRA

Love this product, it goes on smooth and last and doesn’t smudge

P
Patience

The Matt lipstick was smoooth and dried really well! It’s not too harsh on the lips like other Matt lipsticks can be and I love that I feel empowered to be the daughter of the most high as I where it!

P
Priscilla

Amazing color!

L
LUCY

good for night time

V
Veronica H.
This color is everything !

This is my absolute favorite color of all the lips edits! It's so rich and unique. I'm in love! I haven't found a color like this anywhere else. Also smells amazing. Perfect for a fall/vampy look. As far as longevity, i do have to reapply after eating or drinking. Not transfer proof but stays on quite well for the most part. Definately a new go to! Will be reordering as soon as I'm done with this one.

D
Diana M.
The best of the best!!!!

I love love love the formula! I ordered called to boldness & love the shade of brown, compliments my tan skin. It’s the perfect dark brown. It lasts all day, it’s really pigmented, & it feels so silky on the lips.

Thank you for this wonderful review! We are so happy you are enjoying our brand!

L
L.
Absolutely love!!

Love this dark lip color!! From how it feels to how it looks! Truly such a favorite and no other brand can match how awesome these lip colors are! I get so many compliments every time I wear it. :)

S
S.G.
Best Formula in the Industry

I’ve tried countless liquid lipsticks, and this formula is by FAR the BEST out there. It’s truly weightless, richly pigmented, lasts all day, and doesn’t dry out, flake, or crinkle on the lips.

Called to Boldness is a truly gorgeous dark brown, and the rich cherry undertones make it incredibly wearable and flattering whether I’m tan or pale. It’s exquisite.

I’m so proud to support this brand and everything it stands for, and I can’t wait to see what’s next!

S
S.M.P.
Boldness Delivered

The color is so bold yet dreamy, it's perfect. It feels like a fall color but won’t be limited to seasons when I wear it. Perfect for evenings or the quintessential played up lips and played down eyes. The formula is considerate and well executed. WILL NOT FEATHER! I seriously tried to make it feather and it refused...boldly. The scent is subtle but pleasant and dessert like, yum. The container is not over the top but feels effectively feminine. The applicator is gives the good coverage without going overboard and feels nice on the lips. I absolutely love it!

Con: Not knowing if when I run out, it will be available to buy immediately again. Hot items be like that.